About us

We help Danish companies to sell their products online in China. We are an online retailer reaching out directly to end users in China in association with JD.com. Our main products & services are nordic foods, heath supplements, and nordic kids fashion. We care about mothers, babies, the young, and the old, therefore our customers trust us. After more than ten years of growth, we have our own flagship stores across the biggest online platforms in China, all with our own trademark: Dan & Han, and we have a sizeable group of loyal customers.

Shopping experience can be as simple as adding to chart and making payment with us, in the meantime, it is very personal and inter-personal.

We think customers are more than buyers, they can be acquaintances or friends. We make this happen across the border because we know how to communicate with our customers better than computer algorithms. We know our customers and we know our market.

One step at a time.

China is big. Taking over the market like a storm is not for everyone. A collaboration with us is a good starting point.

Your IPs are protected.

Your brands and products are secure with us. We have traceable storage and sales data, together we fight against copy-products and ip violations.

We care about the value

Entering China, the pricing is important, but brand values are more important. We ensure that we do not take part in any kind of ‘price battle’.

We have standards

We value our reputation among our customers, therefore we must carefully select brands and products, secure product quality, and market reputation.

Our references

NOW NORDIC
MIDSONA
MEDICA
DFI
BIODANEPHARMA
ASTAREAL